I have a friend who is launching a Catholic apostolate and wants to raise funds. But he’s hit a “small” stumbling block…
He’s never asked for donations, and he has ZERO donors.
He asked what I suggested so he can start fundraising in the New Year and raise funds fast. Here’s what I suggested he do:
My top fundraising recommendations for 2021
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Today, my fellow Catholics, I would like to talk about your 2021 fundraising plans, and what (I think) you should really be focusing on, starting in January.
Hi, I’m Brice Sokolowski, founder of CatholicFundraiser.net, the website dedicated to helping Catholics, just like you, with their fundraising. Whether you’re starting out, are well on your way in your appeals, or are just looking for some new ideas, whatever your state of fundraising in your nonprofit and/or Catholic apostolate, you are going to find a lot of benefit in this video.
Today, we are going to be talking about the Fiscal Year (FY) 2021. More than likely you’re winding down, it’s December, and 2020 is finally over. Praise be to God. I mean, what a crazy year, right? But… as 2021 kicks off, who knows what’s in store for us? That, my fellow Catholic, is what I want to be talking with you about today. 2021. The year ahead and what to look for.
I have some ideas that I want to share with you.
Now, before we dive into my suggestions on 2021, I want to make sure that you download, absolutely for free, my guide, ‘The 10 Commandments to Catholic Fundraising,’ outlining the 10 essential steps that you and every Catholic should be doing when they are fundraising. My guide has been downloaded by more than 10,000 Catholics and their consensus is two thumbs up. It’s a great way of figuring out how to keep your fundraising aligned with your Catholic faith. So just make sure that you click the link below and download, for free, your own copy of my guide, ‘The 10 Commandments to Catholic fundraising.’
Okay, let’s dive into 2021, what you should be looking at in the new fiscal fundraising year ahead. It’s going to be an exciting year and a year of opportunity for those who seek it. That’s what I’m going to be talking about. How do you find those opportunities in 2021? I will be sharing with you three tips that will ensure that you are ‘out the gate’ and racing to a head start in January. There are going to be huge opportunities and I want you to walk through it. I want you to turn the page on 2020. I want you to really be positive and just focused on 2021 the second that ball drops and the new year come in. I want you to be able to dive right into your fundraising.
So these are my three tips, and they all focus around one key theme: You have to be getting people’s attention. That’s the starting point of fundraising. It’s the number one problem that I see Catholics face. All good fundraising begins with attention. So that’s what I want you to focus on in the year 2021. Getting the attention of more people, whether that’s1000 people, 10,000, 100,000, even a million people. I want you to focus entirely on attention. So here are my three recommendations for achieving this goal of attention:
Number one is, you’ve got to be on a platform where everybody is, and by platform, I simply mean the internet. Within the internet, there is social media, which has been part of a huge cultural transformation. A lot of people move from one platform to another. You have some people moving away from older, established social media platforms (like Facebook or YouTube) towards newer, still-developing platforms (like Parler or Rumble). So, what I want you to do is, jump on to a fresh platform. There’s a lot of new platforms I really recommend. The downside of a new social media site or platform is that it is still building and growing. But I think that’s why it still offers a huge opportunity. On the old platforms, (if you can call them old) like Facebook, Instagram, Twitter, or YouTube, there are still a lot of people. So now, I want you to dive right in — to either side! Either you can stay with where you are, or you can go with the new, but I think you must pick a side and then you have to start focusing on getting attention.
If you want even more attention, look for my upcoming video(s) about Google Grants. I’m not going to get into it too much today, but a Google Grant is $10,000 of free advertising credit. Google gives you money. $10,000 a month, $120,000 a year. In fact, between December and January right now, they’re giving $20,000 a month, so that means $40,000 in just over two months! I don’t want to get too sidetracked on that today, but if getting a Google Grant sounds of interest to you, you can find more information in my videos and podcasts on my website.
But most importantly, for right now, my number one piece of advice for you is, you’ve got to pick a platform and build a presence. I really want you to just say to yourself, Look, I’m going to dedicate myself to a platform and I’m going to be consistent about posting. I’m going to start gaining people’s awareness and build from there. Don’t expect 100,000 views or 100,000 listens the first time, but just keep pressing with it. That’s the key part. Planting, watering, growing, allowing people to find out who you are. So that’s number one.
My second biggest recommendation is to focus on video, so definitely pick a platform conducive to playing short videos. Video is extremely powerful for delivering a message. Now, I know, a lot of people don’t like being on video. They’re uncomfortable about being on video. Everybody starts off being uncomfortable working with and around video, but my recommendation is, you still have to dive in, you have to learn to be comfortable with video because that’s the way that you will find people, especially while we are still in a pandemic. You can’t really meet people. So the best alternative is through online video.
And yes, it may feel difficult, but that’s the positive side. Just imagine, for every 100 people thinking about doing a video, probably only two are going to do it. I want you to be one of those two people. So if100 people only think about trying, and only two people actually do it, who will potentially earn the attention of millions of people? They’re going to find you. So that’s what you have got to do – recognize that your message is in your medium and the medium is moving pictures. Video is king. I want you to take that leap of faith and say, You know what? I’m going to learn how to produce videos. I’m going to learn how to talk in front of the video camera. I’m going to learn how to upload and post them. I’m going to learn how to engage with people through video. So that’s my second point. The video needs to be your chief medium to get your fundraising message across.
My third point going into 2021 is, if the video is king, then audio is its queen. So, if you don’t like the idea of doing videos, definitely consider working in an audio format.. The great thing is, if you do video content, you can easily transform that into audio content. So I want you to also consider audio posting of a podcast you have created and put it up on platforms like SoundCloud, iTunes, and Spotify. Amazon has a podcast platform. Google has a podcast platform. There are countless options and, one of the great things about this format is that you can take one video, and then upload it across all your platforms; it automatically links to other different podcasts, audio cast software platforms, and makes things much easier. But I’m just saying pick one, and upload, and really start getting that attention.
Start building small and growing. I see too many people thinking, well, I don’t have a million followers, so I’m not going to get into this. Well, remember the parable of the talents. My fellow Catholic, if you start small, you keep planting, you stay focused, you stay diligent and, little by little, more people will find you. And this leads to fundraising. When more people find you, you find more donors happening, and you don’t necessarily have to look for donors. It feels like a stressful strategy but my recommendation for 2021 is this: Take the opportunity to get attention and let more attention help you find more people. From within all of those people, you are going to find that God is going to find you more donors.
So I hope this has been helpful. Please share it with the Catholics, Catholic nonprofits, and apostolates that you know and that might benefit from this advice. Reach out to me. If you need any help, you can find me at CatholicFundraiser.net. I’d be happy to help. May God love, and may you have a blessed Advent and Christmas season, and I look forward to speaking with you soon. Bye!
Want to fundraise more for your Catholic apostolate?
Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.