So in case you missed it, these past few weeks, I’ve been offering recommendations for how to fundraising during the COVID-19 crisis.
The biggest takeaway is to continue forward with your fundraising. Even among all of this chaos, people are generously giving.
The adage is true: When you ask, people say yes.
If you’ve lost some donors these past weeks, don’t worry!
Now is the time to get them back. If you want to know what I’m doing to recover donations, now is time time to check out this week’s article.
Also, I recommend visiting the website of the bank that you use. Your bank will provide you the step-by-step instructions on how to apply for a forgivable Payment Protection Program loan.
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Question: Which saint, Catholic document, or Church teaching has given you great advice on how to raise funds? Please leave your comment below.
Over the next few minutes, I’d like to share with you my three best recommendations for how to recover lost donations during this crisis.
Hi, I’m Brice Sokolowski founder of CatholicFundraiser.net, the website dedicated to helping Catholics just like you with their fundraising.
Now, today, we’re going to be walking through what to do during the current challenges we’re facing. I’ve had people emailing me, calling me, and asking me, ‘What should I do? I’m losing donations!’ So I’m going to give you my three best recommendations for how to recover the donations you may have lost over the past few months.
But before we dive in, I just want to make sure that you download — absolutely free — my ‘10 Commandments of Catholic Fundraising. These are 10 proven steps that I think you should be doing, especially on top of my recommendations today, to grow your fundraising. So, whether you’re starting out, you’re a development professional, or wherever you are in the fundraising world, I know you will find these 10 recommendations very helpful. These are the 10 best fundraising steps that I have learned firsthand and work best for my fundraising. My ‘10 Commandments of Catholic Fundraising’ has been downloaded by thousands of Catholics and reflects the wisdom and input of many more who have learned how to inspire and increase donations. So make sure that you download absolutely for free my ‘10 Commandments of Catholic Fundraising.’
Okay, on to how to recover lost donations. I’m going to walk you through my three best recommendations. But before I do that, I just want to make sure that you understand that, even though you might be losing donations, do not think it isn’t a good time to keep fundraising because it is There are Catholic fundraising efforts that are still, yes, achieving record numbers in donations, at the same time as other Catholic efforts are losing money. So I’m going to walk you through my recommendations, and not only help you get a sense as to why some might be losing donations while others are not, but I will also show you how right now is a fantastic time to be fundraising.
Why? Well, in any crisis, that’s where we’re going to find God. God has not left us. He is helping us. And that’s not to say that He is only helping with raising money, He is helping to make sure that our faith grows. Sometimes you have to look at a crisis and ask, well where is it, where is my faith? I’ve seen Catholic organizations that are being very successful in this crisis because they are spreading the gospel even further and not stopping, not letting up, not giving up. And it’s this action that they’re taking that’s helping them with their fundraising.
So what does that look like in practice? Well, here are my three best recommendations on how you can recoup donations at this time.
The first recommendation is that I think you should see if you can apply for the S B A loan. If you are a nonprofit and you filed taxes last year, (and even if you’re not a nonprofit, but are still some type of Catholic organization), make sure that you apply for the S B A loan. I would advise checking with your bank or accountant, but as of April 2020, this is a forgivable loan so I recommend that you apply for it. If you have any questions. I’m going to share a link in this podcast on how you can apply for this loan. I really recommend that you apply. It’s really, really simple. You just need your accounting information to find out what type of loan you’re applying for. As of now (April 2020) you can apply for a payroll loan, and all you need are your own payroll details on how much you were paying people last year, and they will provide some type of support, based on the numbers that you give them, and it’s really easy to do.
That’s point number one, so now let’s look at point number two. Where a lot of Catholic organizations are seeing tremendous success is through personally calling people. If you’ve lost donors or you’ve got donors who are no longer consistently donating, it’s probably because they’ve felt a disconnect with what you’re doing. So you’ve got to reach out to them and say, ‘Hey, I wanted to let you know about what we’re doing, how we’re coping with this crisis, how we’re reaching out, and how we’re not stopping our mission., Which leads to asking them to continue their support. So you’ve got to call people, and I know you’re probably saying, Well, I don’t want to bother people. I don’t want to ask them. But you know, if you don’t ask them now, you probably didn’t ask them before, and that’s more than likely why they stopped giving. It’s up to you to stop worrying about asking them. You’ve just got to get over that hurdle because you know what? Now is the time to be, at the very least, approaching your donors who have paused in their giving and let them know that, more than ever, you need their support.
So get over it! Get over the fear of asking and call them up.
My final recommendation is you’ve got to be taking online donations seriously. If you’ve lost donations during this crisis, it’s more than likely because you’ve been very dependent on people writing checks, people handing you cash, people showing up. And guess what? Nobody is showing up anywhere.
It’s time for Catholic organizations to take the Internet very seriously. We’re seeing that now, thanks to live streaming, which is great. A lot of churches have learned how to do it. But at the same time that you are building a social network when it comes to fundraising, you’ve got to take your online donations seriously. If you look at where you’re losing donations, more than likely it’s because they’re not online donations. You’ve got to get people online and donating because it’s going to help you alleviate the ups and downs of this financial rollercoaster. That is my biggest recommendation as well.
So, that’s all I have to say this week. I hope that you found this information helpful and please share it with a friend or with anybody that you think would benefit from this fundraising advice. Let me know how it works for you in the comments, and if you have any other questions, please reach out to me at CatholicFundraiser.net. God bless you and I look forward to speaking with you next week.
Want to fundraise more for your Catholic apostolate?
Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.