How to not feel guilty when fundraising

3 pieces of advice for any Catholic apostolate who wants to improve their next campaign

If you’re starting to fundraise, here’s a critical thing you need to remember:

You may feel guilty when asking for donations.

It’s okay to feel this. I felt guilty at first, but feelings don’t equal facts. Would you agree? You are asking because your mission can do so much more with some financial support.

So how do you overcome that guilty feeling?

Well, that is what this week’s lesson is all about. Check it out:

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Other articles you might be interested in:

Advice to rookie fundraisers – 3 pieces of advice to anyone starting their first fundraising campaign

How to Convince Someone to Donate – A Practical Process for Convincing People to Donate to Your Catholic Apostolate

How to Get Donors – A Faith-based Fundraising Strategy in 3 Steps

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

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Question: Which saint, Catholic document, or Church teaching has given you great advice on how to raise funds? Please leave your comment below.


Greetings, my fellow Catholics, today you’re going to learn three recommendations on how to get rid of that “guilty feeling.” You know the one: When you’re asking for donations, how do you stop that guilt when you’re asking for a donation? That’s our big topic of today — how to stop feeling guilty about asking for support — and I am going to give you three tips (I think you’ll really like the third tip). So stick with me to the very end, and I think you’re gonna walk away with some really, really good advice on how to be more confident with your fundraising. So that is the topic.

Now, before we dive in… a quick introduction. My name is Brice Sokolowski, and I am the founder of, the website dedicated to helping Catholics just like you with their fundraising. So whether you’re starting out in appeals, or you’re well on your way to raising support for whatever it is that you need, I think you’re going to find a lot of great tips in this vlog podcast, as well as on my website, Now, if you haven’t already downloaded it, I have a free guide called The 10 Commandments to Catholic Fundraising. These are 10 essential actions that have really helped me professionally over the years, and it’s earned some great feedback from other Catholics, who have said this guide “helps the most.” It’s been downloaded tens of thousands of times, so I’d like to encourage you to download your free copy, too. The link is below and it’s your easy first step towards all the help and advice you will need to make your fundraising a success.

So let’s dive in… How do you stop feeling “guilty” about asking for support?. That’s our topic, and I am going to walk you through three tips, which I have right in front of me, and I’m going to keep referencing them.

So point number one is a closer look at okay, you’re feeling guilty.

The first question and first piece of advice that I would put to you is, do you really need the money? Sometimes that guilty feeling is a gentle reminder that yes, you are embarking on something that’s very, very challenging and should not be taken lightly. Simply put, you’re asking people for money. So my quick question is, do you really need the money or can you approach what you want in a different way, (possibly without any money)?

The great thing about living in the 21st century is all the tools out there (like software, the Internet, websites, etc.) that can help us. So point number one is, do you really need the money and/or can you do it for free? That’s tip number one.

Tip number two, on how to stop that guilty feeling is by asking yourself, Do you really need to ask people for donations? Are there other streams? Other avenues where you can go without having to ask people for donations? For example, while I’m not the biggest fan of grants, there are certain grants that you can apply for, that can help you realize a goal (or actually give you donations). So you can get “service” that usually costs something. At the same time, ask yourself if what you need is assistance with things, more than with money. You can go directly to somebody and say, Look, I was going to raise money so I could, you know, maybe build something with that money. But instead of fundraising for money, why not look for in-kind services? Something that you and your community can do together to facilitate what is needed. You know, that’s the best. But first, if you are really going to ask somebody for something, do you really need to ask for money? Or can you just ask people if you get it for free (in-kind)? So very similar to tip number one but that’s looking at doing things for free. Number two is, can you get what you want without paying for it? Can you get it for free?

And point number three is… when you do ask for a donation, when you do approach people, make sure that they clearly, clearly understand why you’re asking. It’s one thing, yes, to overcome that fear of feeling guilty and say to yourself, I’m going to ask them for a donation. But you have to make sure that person really understands why you’re asking. So it can’t just be empty, Please support our work or please donate to us. There’s got to be a little bit of a story behind your appeal. That’s where your mission comes in. That’s the Why of your fundraising. And these are my three recommendations to Stop Feeling Guilty when it comes to fundraising.

If you need additional help, just jump over to the You can shoot me an email. You can download my guide on the 10 Commandments of Catholic Fundraising. There are 100’sof articles up now, plus videos and other fundraising examples, and tons of resources. So you don’t have to go about doing this by yourself. That’s all I have for today. God love you and thank you for your attention. Bye!

Want to fundraise more for your Catholic apostolate?

Make sure to get your free copy of ‘The 10 Commandment of Catholic Fundraising’. It’s a book that highlights the ten tasks you should do to keep you focused on your mission and hit your fundraising target, every time.

Click here to subscribe

Brice was born and raised Catholic. After enjoying a successful career in technology consulting with Accenture and PriceWaterhouseCoopers in cities across the United States (Dallas, San Francisco, Paris, Abu Dhabi, and London) around the world, he left it to help his Catholic diocese in London, England with a fundraising campaign. The campaign went on to raise over $60 million, the largest sum ever raised for the diocese and in the United Kingdom.

Learning from professional fundraisers, he figured out the basics and then left the diocese to focus on what he loves most: building Catholic charities that change the culture, save lives, and save souls.

Brice currently lives in Texas and travels the world helping Catholics fundraise. This website is where he shares what he is doing and how he is raising funds for Catholic causes and missions. That way you can move more quickly with your next appeal.

Please note: I reserve the right to delete comments that are offensive or off-topic. Mother Mary and Saint Joseph, protect us as we announce the good news of God's beloved Son, Jesus Christ.