I just wrapped up a big fundraising campaign.
We had more than 3,000 donors participate from countries around the world, and the generosity was pretty incredible.
During this time, someone asked me the question, “How do I get donors?”
It’s a great question, especially with all the challenges surrounding us.
So with circumstances being what they are, I pivoted my fundraising strategy to “get” donors. I use quotations because this idea that we get donors is somewhat misleading.
Therefore, I want to share with you my strategy for “getting” donors with you. Check it out:
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In today’s discussion, we’re going to be talking about how to get donors and I’m going to be walking you through the three steps that I think can lead you to more donors.
Hi, I’m Brice Sokolowski, founder of CatholicFundraiser.net, a website that is completely dedicated to helping Catholics just like you with their fundraising.
Now, before we go into the whole discussion on how to “get” more donors and yes, I did put that in quotes, you are going to learn why I put quotes around the “getting” of donors before we get into really talking about donors. First, I want to make sure that you’ve downloaded — absolutely for free — my guide,t The 10 Commandments of Catholic Fundraising. This is the guide that I have written on how to align your Catholic faith with your fundraising and it is completely free. It contains my 10 best recommendations for growing donations and it’s been downloaded by thousands of Catholics. I believe it can help you with your fundraising. You’re going to find donors. So make sure that you download my free guide, the link is below.
How to “get” donors? I use the quotes because, well, you don’t really get donors; the concept of “getting people” really doesn’t connect all that well with our Catholic faith. And if you just realign the way that you look at donors, I think you’re going to be much, much more successful. So let’s dive into my three recommendations on how to gain more donors and, as I look at my notes you can jump over to my website where you will also be able to see everything that I’m talking about. It’s all there.
So there’s a quote from Saint Paul that is going to structure my discussion, and that quote comes from First Corinthians 3:6, “I planted, Apollo watered, but God caused the growth.” Again, that’s “I planted, Apollo watered, but God caused the growth.“
These are my three steps for getting donors. Let’s look at each one.
Number one, I planted. Before you ask anybody for a donation, you’ve got to plant something, and this means simply that you’ve got to invite them to stay connected with your apostolate. You have got to plant that initial seed. You’ve got to invite them to be a part of your pastoral. Don’t say, Hey, my invitation is asking you for a donation. No. Your invitation is in how you are (somehow) going to get them connected. How do you get them connected? The best way that I know how is by compiling their contact details. That’s the seed for effective communication!
Step two is the watering of the seed? You plant a seed now you have got to water it. That means you’ve got to communicate with people regularly. Share your mission’s good news, share its plans, speak to them. Most importantly, I want you to build a community. Don’t worry about asking for a donation. Just worry about watering that seed. I will reference paragraph 18:79 of the Cathechism of our Catholic Church which says humans need to live in society. Society is not an extraneous addition but a requirement of our nature. So we are required by our nature to live in a community. And that’s why I was saying in the first part, it’s about the seed we have planted. You’ve got to be communicating with people because you got to be building a community. It’s a requirement for donations, which I’m going to explain further now in step number three,
Step number three, God caused the growth. So time and time again, I am amazed at what happens when you do your part, which is the planting and the watering, and then you allow God to do His part. God is going to inspire people to give, and He is able to inspire people to give when you have planted that seed and done your watering so, after the wait, it starts blooming. Now there’s a key point here. I’m not telling you that you never do a direct ask and you just allow God to do it. It’s not what I’m saying, but I am asking you to do your part in planting the seed, building the relationship. So that way, God can start inspiring them to really start thinking seriously about giving. God has done that growth to the point that when you do ask them for a donation they are going to say, ‘You know what? I really like you. I think you’re doing a good job. I do want to donate.’
So those are the three steps to “getting” donors. You have to plant. You have to water. And you have got to allow God to do His part. Then, you might be able to say a fourth part is actually asking… But overall, that’s my three-part advice: Plant seeds. Water seeds. Allow God to do the growth.
I hope that’s been helpful. Share this please with other Catholic apostolates that you think might benefit from it. If you want to benefit from more resources make sure to visit CatholicFundraiser.net where you can download the free guide and get an opportunity to leave me a question, which I might answer here on in my weekly show, or we could just connect one on one, and I could talk to you directly and help you with your fundraising. Anyways, I hope that’s been helpful. May God love you and I look forward to speaking with you next week, good-bye!
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